How is WhatsApp marketing done?
WhatsApp has become the go-to messaging platform for over 2 billion active users worldwide, making it a prime space for marketers to reach out to their target audience. However, marketing on WhatsApp can be tricky, as bulk messaging violates the platform's terms and conditions. Furthermore, collecting contact numbers can be more challenging than collecting email addresses.
Despite these challenges, WhatsApp marketing boasts a 98% open rate and is one of the most cost-effective marketing methods for brands looking to expand their prospect list. A well-defined WhatsApp marketing campaign should have the following components:
Well-Defined Goals: Before launching any marketing campaign, it is essential to set specific goals for it. Focusing on a single, well-defined goal ensures that your campaign is effective and delivers a strong return on investment.
Target Audience: Sending promotional messages randomly to anyone on WhatsApp can lead to getting banned from the platform. Therefore, it's crucial to research and identify the market and audience that are most likely to be interested in your product or service. Trimming down your contact list may reduce your prospects, but it will improve your response rate and minimize the risk of getting banned.
WhatsApp Business Profile: To carry out marketing on WhatsApp, it's necessary to have a WhatsApp Business profile. Having a business profile on WhatsApp can increase trust and reliability among prospects.
Verified Contact List: It's essential to verify your contacts before sending any messages. By doing so, you can avoid wasting your marketing efforts on invalid or bot contacts. Using a verification tool is the best way to ensure that your contacts are valid and that your marketing approach is effective.
Human Engagement: Although chatbots have become increasingly popular, customers still expect a human touch when communicating with businesses. Even if you're using an automation tool to respond to WhatsApp messages, it's essential to make sure that your approach feels organic and that your customers feel valued.
If you find all of these steps overwhelming, there is an easier way to do WhatsApp marketing - by using WAppSenderPro. This software is designed explicitly for WhatsApp marketing and allows you to send bulk messages without saving any contact numbers. It also validates your contacts automatically, runs on complete automation, and can help you reach a local audience worldwide while creating